Falken Tyres, a leader in high performance tyre technology for cars, trucks, SUVs and utes, is headed to the National Hockey League. The tyre brand recently signed a two-year sponsorship with the Detroit Red Wings that will include signage throughout Little Caesars Arena.
“With the Red Wings move to Little Caesars Arena in downtown Detroit this season, we are very excited to begin this partnership,” said Nick Fousekis, Falken’s North American Director of Advertising and Promotions. “Detroit is an incredible sports town, and Falken Tyres is very fortunate to work with the historic Red Wings franchise.”
The 11-time Stanley Cup Champion Red Wings are one of the NHL’s Original Six™ teams, and play their home games at Little Caesars Arena, the cornerstone of a USD$1.2 billion-plus, 50-block sports and entertainment development called The District Detroit.