Falken is will be showcasing its latest wares and marketing efforts at the upcoming Reifen 2016 tyre show. Held in Essen, Germany from Tuesday May 24th through to Friday May 27th, the bi-annual event is one of the world’s largest tyre trade shows, drawing visitors from over 130 countries.
This year’s Falken display will be based on the theme of On The Pulse Tyre Technology, featuring Falken’s latest high-performance tyres for passenger cars, SUVs and commercial vehicles.
New technologies being showcased include:
• Eco-friendly, extreme low rolling resistant tyres.
• ‘Silent Core’ technology which significantly reduces road noise through specialised sponge material.
• Advanced 4D Nano Design which improves rubber at the molecular level.
• Falken’s NEO-T01 next-generation production system.
Reifen 2016 – Period: May 24 – May 27
Venue: Messe Essen (North Rhine-Westphalia, Germany)