Formula Drift Program Expands


Falken Tire, a leader in high performance tires for driving enthusiasts, and the winner of two Formula Drift Championships, has expanded its Falken Tire Cup contingency program for 2013 Formula Drift privateer competitors.

Now in its second year, the Falken Tire Cup was established to give Formula D private entrants the opportunity to earn significant contingency funds by awarding $5,000 to the highest finishing driver participating in the program. Last year, Privateer Kenneth Moen took home the Cup and $5,000 prize among 25 drivers who took part.

“Falken Tire has been a proud supporter of Formula Drift since its inception,” noted Jonathon Bradford, Team Falken’s Drift Supervisor. “Privateer teams play such a vital role within this sport and Falken Tire is fortunate to be in a position where our brand can reward their success in such a competitive series. We will continue to support these teams with our championship-winning Azenis RT615k tires and other awards to help them achieve success.”

Participants in the Falken Tire Cup will also be able to take advantage of a special Falken Tire discount purchase program. Additional requirements for involvement in the Falken Tire Cup include:

To be eligible for the Falken Tire Cup, drivers will be required to run Falken Tires on all four positions of their vehicle at all formula d events. The minimum signage requirements include a one 20-inch Falken Tire decal on the front bumper or hood position as well as at least one 24-inch decal on both sides of the vehicle. Falken Tire Cup drivers must also wear a Falken Tire patch (or embroidery) on their driver suit as well as a Falken Tire banner in their team’s pit space.

Teams must participate in at least four rounds of the 2013 Formula D championship series.

Round 1 of the 2013 Formula Drift Championship in Southern California as teams will again compete on the Long Beach Grand Prix street course, April 12-13. The schedule for this year’s events can be found at: