FALKEN “AZENIS FK510 SUV” Selected as Factory Standard Tyres for the New TOYOTA YARIS CROSS GR SPORT

FALKEN “AZENIS FK510 SUV” Selected as Factory Standard Tyres for the New TOYOTA YARIS CROSS GR SPORT


Sumitomo Rubber Industries, Ltd. (CEO: Satoru Yamamoto) is pleased to announce that we have started supplying our high-performance FALKEN “AZENIS FK510 SUV” tyres to Toyota Motor Corporation for use as factory standard tyres on their latest model “YARIS CROSS GR SPORT,” which was launched in August 2022. Our FALKEN “AZENIS FK510 SUV” tyres provide such a high level of performance when it comes to wet grip and steering stability that Toyota has introduced them as “tyres that support sporty driving” in the vehicle catalogue for the “YARIS CROSS GR SPORT.”

As the latest entry in the “GR SPORT” series of sports cars, the “YARIS CROSS GR SPORT” was developed under the design concept of “motorsports as the basis for building better cars” and so features a reinforced body and finely tuned suspension to greatly achieve improved all-around driving performance. Maintaining the refined yet sporty styling of the YARIS CROSS series as well as the level of utility that only an SUV can provide, this latest model features versatility alongside sporty manoeuvrability for precise steering in the city and on winding country roads alike.

Meanwhile, our FALKEN “AZENIS FK510 SUV” is a premium SUV tyre that combines riding comfort and sportiness, making it the perfect fit for “YARIS CROSS GR SPORT.”

“AZENIS FK510 SUV” adopts an asymmetrical tread pattern that optimises the pressure distribution throughout the contact patch, providing added strength and durability at the tread’s outer edge, which is subjected to extreme stress during high-speed cornering. In addition, a new design also brings the tyre profile closer to a perfect circle for greater sidewall flexibility, providing even better steering stability at a higher speed.

On top of that, “AZENIS FK510 SUV” also adopts a specialised “Silica Compound” that optimises the polymer on the nanoscale while increasing silica content to improve overall tyre performance. With this compound, we have made only the contact patch softer while maintaining steady rubber rigidity throughout the rest of the tyre. As a result, these tyres provide the same high level of grip performance on wet roads as on dry roads, as the rubber in the contact patch deforms to fit the tiny crevices and bumps between the tyre and the road for more solid contact even on wet roads.