Falken Engages Online Community


In conjunction with Turn 10 Studios and the American Le Mans Series, Falken Tire, a manufacturer of high performance on- and off-road tires, has become an active participant within Forza Motorsport 4, an internationally popular racing videogame designed for the Mircosoft Xbox 360 console.

During the month of April, gamers from around the world are invited to set their quickest lap time in the Forza Motorsport ALMS Challenge, while driving the #17 Team Falken Tire Porsche 911 GT3 RSR which competes in the GT class of the American Le Mans Series. Entrants will challenge each other and potentially real-world Team Falken Tire drivers on the thrilling Bernese Alps Festival Circuit.

In addition to the Forza Motorsport ALMS Challenge, Falken Tire is reaching out to the Forza Motorsport online community to encourage individuals to create their own one-of-a-kind Falken livery for Team Falken’s Porsche. The corresponding contest – which starts April 1, 2013, and runs through the month – asks players to submit their in-game designs via screenshots to Falken Tire’s Facebook page. The winning livery will be duplicated on the real Falken Porsche race car for the ALMS Petit Le Mans race in October.

“Our livery contest blurs the lines of gaming and reality and actually inverts the order of design replication. Typically, players are recreating real-life vehicles in Forza, but this contest will allow one lucky winner’s design to appears on our GT3 RSR for what most consider the biggest race of the ALMS season,” stated Nick Fousekis, Falken Director of Motorsports Marketing and Events. “We appreciate our fans and how better to have them be part of the team than allowing them to modify our historic motorsports livery.”

“Forza Motorsport fans have racing in their blood. Partnering with Team Falken Tire on this Forza Motorsport ALMS Challenge contest taps into the passion and creativity of the Forza community, giving them the chance to express their love of cars through one of the most successful teams in sports car racing,” said Turn 10 Studios studio manager Alan Hartman.

Forza Motorsport 4 presently enjoys a partnership with the American Le Mans Series. The critically acclaimed racing game was released in 2011 and features more than 500 cars and 26 tracks.

Source: Falkentire.com