Falken Launches ZIEX ZE310R ECORUN

· Improved tyre life, less rolling resistance, and better wet braking.
· Excellent noise level and ride comfort.
· Tyre made for Australian roads.

Sumitomo Rubber Australia is proud to announce the release of the all-new Falken ZIEX ZE310R ECORUN. This tread pattern brings a high-performance tyre made for Australian roads, designed to improve tread wear life, wet braking and fuel consumption.

“The ZIEX ZE310R ECORUN is a direct replacement for the popular ZIEX ZE914 ECORUN sports comfort tyre”, explained Koji Fukuhara, Managing Director of Sumitomo Rubber Australia. “Our engineers have spent a lot of time developing this pattern to ensure it excels in every department as testing has proven it offers a significantly better life than the predecessor, with excellent noise levels as intended.”

It is engineered for performance with excellent handling due to traction and grip on wet and dry roads. In addition, the new multi-functionalised SBR increases silica distribution for better road contact and mileage.

The ZE310R will complement the ever-growing Falken Tyre range. For more information on the ZIEX ZE310R, click here.