In 2015 Falken underwent a branding refresh with the new Falken On The Pulse tagline, updated design cues and revived colours. The iconic teal-blue colour schemes, made famous from Falken’s motorsport endeavours, would now form an even stronger bond with Falken through use of gradients and the new key visuals.
All marketing communications proudly wear these colours, but none more proud than dealers chosen to adorn these designs on their buildings. Resolution Tyres, situated in Unanderra NSW, is one such dealer. It’s one of the first Falken dealers that has gone under the knife for a complete transformation.
“We don’t just apply a cookie cutter approach to our dealers. We treat every site as unique and a blank canvas,” explained William Ng, Marketing Manager Falken Tyres Australia. “By working closely with our dealers we devise a dealership where their business is improved and the Falken flag is flown. Most importantly, dealers don’t lose their identity.”
Carefully selected sites can have their dealerships transformed, in not just the appearance but their business itself. “We have a lot of worldwide experience. Our dealers can benefit from this as we apply our knowledge to the retail level. We sit down with our dealers and examine ways of improving their business. These are just some of the benefits of partnering with a global brand.”
The sentiments are also shared by the principal of Resolution Tyres, Paul Gates, who was excited about the conversion; “We’re thrilled to be associated with Falken. It’s a strong brand with good products – what more could you ask for? With their collaboration our site has been overhauled into something which adds so much more value, which ultimately means it’s better for business.”