Falken Unveils at the Geneva International Motor Show


Falken will exhibit for the first time at the 87th Geneva International Motor Show, held at Palexpo in Geneva, Switzerland, from the 7th to the 19th of March 2017. Falken will launch its new 2017 race car alongside its most energy-efficient tyre to date for electric and hybrid vehicles.

A new premium race car and driver line up will be outlined in the 2017 motorsport campaign to compete in the upcoming 24 Hours Nürburgring, the most demanding endurance race in the world.

Alongside its 2017 motorsport activities, Falken will reveal its most efficient tyre, the ECORUN A-A. The tyre makes extensive use of Advanced 4D Nano Design, a pioneering materials development technology that was recently named “2017 Tire Technology of the Year”. Falken will announce at Geneva the first application of the tyre, which delivers exceptional and unprecedented performance to electric and hybrid vehicles in the three key areas of fuel efficiency, grip and wear resistance, securing the A-A rating.

Visitors to the Falken booth will, in addition to the current passenger car product line up, also have a chance to experience the cutting-edge technologies that are increasingly synonymous with the brand. These include NEO-T01, a novel production system developed to create lighter, ‘ultra-high precision’ tyres as well as GYROBLADE, an airless tyre technology, that makes flat tyres a thing of the past by eliminating the need for inflation. Also being showcased is Silent Core; a simple and effective production-ready technology to dramatically improve refinement without costly and heavy sound- deadening materials.


Geneva International Motor Show
Date: Press Days, 7-8 March 2017

General Admission, 9-19 March 2017
Venue: Palexpo
Booth Location: Hall 6, Booth 6328
Press Event: 08:00hrs Tuesday 7th of March 2017 (local time)