Australian Rugby Union (ARU) announced today that Falken Tyres will be the Official Tyre Partner of the Qantas Wallabies.
Falken will have signage rights at domestic Test match venues, starting with the highly anticipated three-Test England Series which kicks off at Suncorp Stadium in Brisbane on 11 June.
ARU CEO Bill Pulver said: “We are thrilled to welcome Falken, a global high performance brand, as a valued partner of the ARU.”
“It’s a very exciting period for the Qantas Wallabies, with the England Series, The Rugby Championship and Bledisloe Cup Tests coming up on home soil this year. We are looking forward to working with Falken as they activate their partnership with us.”
ARU General Manager – Commercial, John Nicholl said: “It’s great to welcome an organisation like Falken into our partnerships family. As they continue to strengthen their brand position in the Australian market, I am sure we will enjoy a mutually beneficial relationship.”
Director & Executive General Manager of Falken, Koji Aoyama said: “We’re delighted to partner with the Wallabies as they’re a team that embody the spirit of Australia. The Wallabies have such an iconic brand and we’re honoured to be associated with them.”
Managing Director of Falken, Kenichi Furuhama, added: “When you look at the Wallabies’ values – passion, integrity, solidarity, respect and discipline – they share so much common ground with us.”
“Our goal is to be the most respected tyre brand in Australia, and with this partnership we hope to achieve this. Falken has been in Australia for decades as a major player in the tyre industry and we’re now transforming ourselves to be a truly global brand.”
The sponsorship also extends to City Discount Tyres, which is operated by Sumitomo Rubber Australia – the parent company of Falken Tyres