Falken Tyres is now the Official Global Tyre Partner of Liverpool FC. The multi-year deal will see Falken benefit from game signage, stadium branding, IP and promotional rights and player access.
Commenting on the partnership, Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool Football Club said, “We are proud to partner with Falken and are pleased to welcome them to the LFC family as a global partner. Falken has a great synergy with the club and it shares our values in terms of attitude and performance. We very much look forward to working together on this partnership.”
Satoru Yamamoto, Director and Senior Executive Officer of Sumitomo Rubber Industries said, “We’re delighted to partner with a football club as prestigious as Liverpool FC. We both believe in an exciting future and we look forward to working together to reward and recognise our customers, as well as connecting with more fans across the world. We’re also pleased to reaffirm our commitment to supporting football, as we have done before, while building on our global strategy.”
“Locally in Australia, Liverpool FC also carries so much weight,” explained Falken Tyres Australia Marketing Manager, William Ng. “The exhibition matches here always draw strong crowds. Coupled with the massive supporter base here, the alliance will strengthen Falken as a dominant player in Australia and worldwide.”