Falken Tyres has renewed its sponsorship with the Qantas Wallabies for a further two years. The Japanese company will have signage rights at domestic Test match venues kicking off with the three Test Series against Ireland next June and will continue to utilise Test match corporate hospitality for key customers and retail partners.
The 2018 Test matches will be played at Suncorp Stadium in Brisbane (June 9), AAMI Park in Melbourne (June 16) and Allianz Stadium in Sydney (June 23) against the Irish which will be followed by the Rugby Championship.
Marketing Manager of Falken Tyres Australia William Ng said ‘’Renewing with the Wallabies is a natural fit as their fundamentals are in check with ours – respect and passion.’’
‘’The sponsorship lets us talk to an active and enthusiastic audience. This time around we plan to take the partnership even further with more signage, activations and offers for the fans,” said Mr Ng.
General Manager of Commercial Partnerships at Rugby Australia Peter Sciberras said ‘’An on-going focus for us is to grow the games’ fan base through sponsor activities, retail channels and on match day so we’re thrilled to continue our partnership with Falken Tyres who will help us do exactly that.’’