Falken Tyres Australia has signed on as Newcastle Jets’ official tyre partner for the Hyundai A-League 2017/18 season.
Falken was founded in 1983 in Japan and is a part of Sumitomo Rubber Industries – the sixth largest tyre manufacturer in the world.
As part of Falken’s deal with the Jets, Falken branding will feature on the front of the first team’s training strips throughout the forthcoming campaign.
Moreover, the Falken brand will be present on home match days at McDonald Jones Stadium, and the Club’s Members will receive a special offer from the company in their 2017/18 Member packs.
Megag Ahmed, Marketing Assistant Falken Tyres Australia, said: “We’re glad to be the newest partner of the Newcastle Jets. With their rich history and loyal fans in the region, we’re sure this sponsorship will add value to the fans’ experience.”
Falken’s partnership with the Jets adds to the company’s sports partnership portfolio both in Australia and abroad.
Currently Falken is the official tyre partner of the Qantas Wallabies, and recently the company agreed to a multi-year deal with Liverpool FC as the Club’s official global tyre partner.
Falken is also a partner of FC Ingolstadt 04 in the German 2.Bundesliga, and this month was an official partner of the DFL (German Football League) Supercup, which was won by Bayern Munich.
“We are pleased to welcome Falken Tyres to the Club’s partnership family,” Newcastle Jets Chief Executive Officer Lawrie McKinna said. “Falken is a trusted tyre brand in Australia and globally, so to be aligned to them is a major boost for our Club.”
“Our aim is to help Falken to increase its brand awareness and product sales throughout Newcastle, the Hunter Valley and Lake Macquarie,” McKinna concluded.